It is one thing to try and track what customers shop for online but some sites have gone to far. Facebook is one of these sites that has taken tracking people to a whole new level. They are now planning to use software that tracks where your mouse goes even if you do not click on any links. They are also testing software to see what you were planning on posting but then deleted it. Facebook says that this will “withhold valuable information from Facebook and from other Facebook users.” With tracking your mouse they can use this in their advertisements by seeing what you looked at or are interested in. Honestly I do not think these softwares have a point which brings me to my next issue.
These advertisements are not helpful to the users. I mean think about it almost no people actually pay attention to advertisements. They might watch them on television but on a computer when people have work to do the advertisements are not going to work. The only thing that the advertisements will do is make people annoyed. Also besides looking at the advertisements most people also hate advertisements. It just makes people mad when they get a pop up ad on their computer. It does not help people at all. What makes it worse is advertisements can also invade people's privacy.
Advertisements can invade people's privacy because some ads are personalized to fit you. Now with better technology a lot more companies are browsing what you search for so that when you use the computer again it is filled with ads for things you just looked up. Advertisements get to be a bigger invasion of privacy because for most companies when they specialize the ad for you they try to find out everything about you. Some of the things they try to find do not even relate to the advertisement itself, but companies think it will just make the customized ads better. The software that customizes ads for you can find things about you like how old you are, where you live, do you have a wife or kids, And also how often do you use the internet.
Finally, this is why companies tracking you for advertisements is overall bad. It is to an excessive degree, it is not helpful, and it is a total invasion of privacy. I think that companies and sites need to cut down on their customized ads for people and just go with the normal ones that they have created originally. They would probably get the same amount of success with these ads and with customized ads. That is why collecting data for customized advertising is bad.
Companies have started to tailor advertisements for you and it is ending up as a total invasion of privacy. This problem directly relates to Digital Citizenship because we talk about how your information can spread and what you put online can be shared. Anything that you put online for other people to see also means that companies can see it too. This results in them tailoring ads for you, so you become more interested in them. This is why you usually see ads for what you have recently purchased or searched online.
The comments on my blog did bring my attention to some of their key points. Almost all of my comments had something to do with them about how is said “ I mean think about it almost no people actually pay attention to advertisements.” The comments asked question like if people do not look at the ads then how is it beneficial to the company to spend the time putting the ads up. This got me thinking about how the comments were right. People do pay attention to the ads because they are tailored for them. This made me realize how companies get people to be interested in advertisements. I am not sure what the exact percent is for people paying attention to ads. but I think people with tailored ads will pay more attention to the ad rather than if it is an ad that does not related to them. I will have to do further research to be sure about my prediction.
This process of writing a blog went very smoothly. Google apps made it very easy to transition from school work to blogger. I did not have any problems when it came to editing my post, leaving comments, or viewing other people’s posts. It was also very interesting because we got to see a wide variety of different online issues, some of which you would not realize was going on in your everyday life. Overall it made me to think, respond, and learn information that I would never be aware of which was very cool and fun and I enjoyed the experience.