Thursday, February 13, 2014

Marketing Tactics Are Taken Way Too Far

Image: (GSQI)
Companies have always advertised and wanted you to buy more things but has their advertising gone too far? Is collecting data for marketing okay? These are some things I invite you to think about. Companies trying to collect information about you online so they can customize advertisements for you has gone to far and it is starting too be a total invasion of privacy.

It is one thing to try and track what customers shop for online but some sites have gone to far. Facebook is one of these sites that has taken tracking people to a whole new level. They are now planning to use software that tracks where your mouse goes even if you do not click on any links. They are also testing software to see what you were planning on posting but then deleted it. Facebook says that this will “withhold valuable information from Facebook and from other Facebook users.” With tracking your mouse they can use this in their advertisements by seeing what you looked at or are interested in. Honestly I do not think these softwares have a point which brings me to my next issue.

These advertisements are not helpful to the users. I mean think about it almost no people actually pay attention to advertisements. They might watch them on television but on a computer when people have work to do the advertisements are not going to work. The only thing that the advertisements will do is make people annoyed. Also besides looking at the advertisements most people also hate advertisements. It just makes people mad when they get a pop up ad on their computer. It does not help people at all. What makes it worse is advertisements can also invade people's privacy.

Advertisements can invade people's privacy because some ads are personalized to fit you. Now with better technology a lot more companies are browsing what you search for so that when you use the computer again it is filled with ads for things you just looked up. Advertisements get to be a bigger invasion of privacy because for most companies when they specialize the ad for you they try to find out everything about you. Some of the things they try to find do not even relate to the advertisement itself, but companies think it will just make the customized ads better. The software that customizes ads for you can find things about you like how old you are, where you live, do you have a wife or kids, And also how often do you use the internet.

Finally, this is why companies tracking you for advertisements is overall bad. It is to an excessive degree, it is not helpful, and it is a total invasion of privacy. I think that companies and sites need to cut down on their customized ads for people and just go with the normal ones that they have created originally. They would probably get the same amount of success with these ads and with customized ads. That is why collecting data for customized advertising is bad.

Blog Conclusion

Companies have started to tailor advertisements for you and it is ending up as a total invasion of privacy. This problem directly relates to Digital Citizenship because we talk about how your information can spread and what you put online can be shared. Anything that you put online for other people to see also means that companies can see it too. This results in them tailoring ads for you, so you become more interested in them. This is why you usually see ads for what you have recently purchased or searched online.

The comments on my blog did bring my attention to some of their key points. Almost all of my comments had something to do with them about how is said “ I mean think about it almost no people actually pay attention to advertisements.” The comments asked question like if people do not look at the ads then how is it beneficial to the company to spend the time putting the ads up. This got me thinking about how the comments were right. People do pay attention to the ads because they are tailored for them. This made me realize how companies get people to be interested in advertisements. I am not sure what the exact percent is for people paying attention to ads. but I think people with tailored ads will pay more attention to the ad rather than if it is an ad that does not related to them. I will have to do further research to be sure about my prediction.

This process of writing a blog went very smoothly. Google apps made it very easy to transition from school work to blogger. I did not have any problems when it came to editing my post, leaving comments, or viewing other people’s posts. It was also very interesting because we got to see a wide variety of different online issues, some of which you would not realize was going on in your everyday life. Overall it made me to think, respond, and learn information that I would never be aware of which was very cool and fun and I enjoyed the experience.


  1. Hi PACO, I agree with you that the companies using these technologies are taking things farther that they should when it comes to customizing advertisements, however I don't think that the advertisements are pointless when they are online. With so many different companies fighting to get attention and stay in business I do think that a certain degree of customization could be helpful, but tracking mouse movements is too far. If companies have gone this far into invasion of peoples' privacy then why hasn't any one stood up and done something to stop it? People have power to do more than complain about these types of things so they should do something. --Dragon99

    1. This comment has been removed by the author.

    2. Hello Dragon99, thanks for letting me know how you feel about this subject. I do see your point on how customized ads can help people and I do agree with you when you say that tracking peoples cursors is ridiculous. I agree that people should stop complaining and do something. Some people might think that even if they don't like being tracked companies are still going to do it regardless so they don't say anything.

  2. Hi PACO, I found your blog very interesting. I like how you talked about different reasons why tracking people for ads is bad. For example, I had no idea that companies now can track where your mouse goes, or that they can track what you are planning to post, even if you didn't post it. What I specifically found interesting was the fact that companies could track what you are planning to post. I have done research on how once you post things like images and videos, they will never go away, even if you delete them. However, I had no idea that just typing something, and even if you don't post it, could still be found. I agree with you that tracking a planned post is too far. On the other hand, I'm not sure that the ads are pointless. After all, these companies need their advertisements to sell their products. I was wondering what your opinion was. If companies did not put advertisements on the internet, how else would they sell their product? If you say no one is paying attention to them, wouldn't that negatively affect the company? Therefore, I think the advertisements to have a point, to some degree. However, in general, I do agree that some of the ways in which the companies are advertising are very wrong.----Girl15

    1. Hello Girl15, thanks for telling me what you think about companies tracking data. I agree with you that ads might not be completely pointless, but I do think that companies have started to put out too many ads. Even when an ad. helps you find what you want there are still ads that are very distracting. For example sometimes there are ads that when you click to close they just open up new web pages. Also companies try to advertise anywhere from your browser to popular social media sites, so it can be tough to avoid ads if you don't want them. As far as the ads negatively affecting the companies since there are so many ads they probably do get attention from some people. Thank you for directing my attention to these things.

  3. This is an interesting topic, PACO. Thank you for presenting your concerns on the limited effectiveness of advertising as well as the invasion of privacy that Facebook envisions with its new technology. This is truly scary. Do you have any information on the amount of money advertisers spend to collect user data? (Or how much data is actually being collected and stored?) This might help us realize the true scope of the problem. Again, thank you for choosing to address this issue. --Ms. Riches

    1. Hello Jane Riches thank you for asking such an intriguing question. I did some research and I found information on data mining. "Data mining is a powerful new technology with great potential to help companies focus on the most important information in the data they have collected about the behavior of their customers and potential customers." (Doug Alexander) This got me very interested because this is exactly what my blog was about. This Article also talks about how companies use "Data Warehouses" to store all of their collected data.

  4. Hey PACO, this is a good post. It was concise, clearly written, and it addressed a topic very relevant to today's society. However, I would like to bring up the point you made on how nobody actually looks at ads on the internet. I feel like, if nobody's actually looking at these companies' ads, then they'll want to try and know even more about everyone so that they can make their ads more relevant to each individual, thereby having more people click on it and buy it. What do you think?


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